Видео 26
Просмотров 27 155

Landing page optimization: full guide from design to A/B testing

52:58

3 reasons why your Facebook ad doesn’t exit the learning phase

8:26

How to create a budget for digital advertising campaigns

4:50

The perfect length for social media videos (Secret Formula)

7:24

Hired a digital agency? This is why you are not achieving results

12:27

How to create Schema markups in JSON-LD (Advanced)

43:25

Amazon Advertising Bible: structure and optimize ads like a pro

A full Amazon Advertising guide that will teach you how to structure and optimize Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
I’ll show you tips and tricks that I learned over time as an Amazon advertiser. You will also get a strong understanding of the main Amazon metrics, like ACoS, TACoS, CPC and so on.
I’ll show you how to calculate your profit margins and design your ad funnel in the proper way, so that you don’t have to change it in the future.
Amazon Advertising is a complex and broad topic, so feel free to comment below, if you have any questions.
Table of contents:
1:15 - Definition of ACoS;
2:32 - Definition of TACoS;
3:11 - Finding your breakeven ACoS;
5:55 ...

Видео

Landing page optimization: full guide from design to A/B testing

52:58

Landing page optimization: full guide from design to A/B testing

Просмотров 2482 года назад

What are the most important landing page design fundamentals for a killer conversion rate? What tools do you need to design a landing page and what metrics should you analyze to optimize it? Is A/B testing really important for landing page optimization and when should you do it? In this video tutorial, I explain everything you may want to know about landing pages. I’ll compare my personal exper...

3 reasons why your Facebook ad doesn’t exit the learning phase

8:26

3 reasons why your Facebook ad doesn’t exit the learning phase

Просмотров 2543 года назад

If you see “⚠ Learning Limited” on your Facebook ad, you must watch this video. When your advertisement doesn’t exit the learning phase, the ad is not optimized and your budget is being wasted. A Facebook ad should exit the learning phase after a few days. A persistent learning state is a symptom of bad performance. How can I see if my Facebook ad is still in a learning phase? Enter your Facebo...

How to create a budget for digital advertising campaigns

4:50

How to create a budget for digital advertising campaigns

Просмотров 923 года назад

The million dollar question: what is the right budget for a digital advertising campaign? How much money do you need to successfully run an ad online? In this video, I'll explain how to create a budget for your digital marketing campaigns. You’ll learn how to start your ads from a test budget and then, determine a data-driven benchmark for your ad’s budget. Table of contents: 1:08 - Benchmark; ...

The perfect length for social media videos (Secret Formula)

7:24

The perfect length for social media videos (Secret Formula)

Просмотров 833 года назад

How many times do you hear, "The perfect length for social media videos should be this or that”? Every social media manager has their own (secret) formula. They tell you the ideal length is one minute or perhaps five minutes… whatever amount is good as long as you press the “subscribe” button. In this video, I debunk the most common myths that surround social video marketing. You’ll learn what ...

Hired a digital agency? This is why you are not achieving results

12:27

Hired a digital agency? This is why you are not achieving results

Просмотров 683 года назад

There are three main reasons why you don’t achieve results when outsourcing your digital marketing to an agency. In this video, I’ll show you how to properly approach the digital marketing world and what steps you can take to digitize your business correctly. You will understand the importance of having a digital marketing consultant to supervise your online business. If you think that giving a...

How to create Schema markups in JSON-LD (Advanced)

43:25

How to create Schema markups in JSON-LD (Advanced)

Просмотров 11 тыс.4 года назад

What’s the difference between Schema markups and rich snippets? How can you create custom JSON-LD Schemas? In this 15th digital marketing lesson, I’ll show you exactly what Schema markups and rich snippets are and why you need them for your SEO. In addition, I’ve shared with you the SEO tools I use to generate Schema markups for free. Specifically, I’ve differentiated the tools to use when you ...

Inbound marketing: blogging, social media and funnels (2020)

32:36

Inbound marketing: blogging, social media and funnels (2020)

Просмотров 1034 года назад

What’s the difference between inbound and outbound marketing? What is the Inbound Flywheel? What does it really take to do blogging, social media marketing and inbound funnels? In this 14th digital marketing lesson you’ll find the answers to all of these questions and much more. I’ll guide you through the evolution of Inbound marketing, from its origins to the modern Inbound Flywheel launched b...

€10.000 di credito per il digital marketing delle PMI Italiane

2:35

€10.000 di credito per il digital marketing delle PMI Italiane

Просмотров 874 года назад

In risposta alla crisi economica causata dal COVID-19, ho deciso di entrare in campo in prima linea per aiutare le PMI italiane. Offro €10.000 di credito alle piccole e medie imprese italiane da investire in servizi e prodotti di marketing digitale. Il credito deve essere ripagato senza interessi entro 12 mesi successivi all stipula del contratto. Il credito deve essere speso per servizi e prod...

$10,000 financing for NY SMEs that invest in digital marketing

2:51

$10,000 financing for NY SMEs that invest in digital marketing

Просмотров 564 года назад

In response to the economic crisis caused by COVID-19, I have decided to stand side by side with New York SMEs and help them face this downfall. I offer $10,000 credit to New York SMEs (Small and Medium-sized Enterprises) to be invested in digital marketing products and services. This financing must be repaid, without interests, within 12 months after signing the contract. This financing must b...

Tools and strategies to enable telecommuting for your team

20:56

Tools and strategies to enable telecommuting for your team

Просмотров 614 года назад

How can you enable your employees to work from home? What are the strategies and best practices to manage them efficiently? What are the best tools for telecommuting? In this 13th digital marketing lesson, you will learn how to set up your digital infrastructure to support telecommuting and keep up with your business operational performance. I have divided the video in four main sections. Each ...

6 reasons why you shouldn’t waste money on digital agencies

11:31

6 reasons why you shouldn’t waste money on digital agencies

Просмотров 1354 года назад

Did you hire a digital agency or a consultant first? If you directly hired a digital agency, are you sure you made the right decision for your business? In this video, I’ll show you six reasons why a digital agency is not the best investment for your business. While an agency is a tool, a consultant is a craftsman. You will learn how to take advantage of an online marketing consultant to guide ...

Consulente e-commerce e digital marketing - Alberto Carniel

4:20

Consulente e-commerce e digital marketing - Alberto Carniel

Просмотров 1034 года назад

Prenota una consulenza strategica di digital marketing: bit.ly/BookAConsultancy Sono Alberto Carniel, consulente internazionale di e-commerce e digital marketing. Ho lavorato con più di 40 organizzazioni pubbliche e private in tutto il mondo, collaborando con molti marchi importanti come Unilever, Retro Fitness, McFIT Group, HubSpot o Esercito Italiano. Il mio cliente ideale sta già conducendo ...

Lean canvas: start and market a business fast (Template)

17:34

Lean canvas: start and market a business fast (Template)

Просмотров 4844 года назад

If you start a business with limited resources, you should monetize fast before running out of cash. So, ditch the business plan and learn how to exploit the lean canvas and lean startup methodology! From the major reasons of startup failure to the successful case study of Zappos, I’ll bring you through the lean startup and its fundamental concept: the minimum viable product (MVP). You’ll learn...

E-commerce and digital marketing consultant - Alberto Carniel

4:56

E-commerce and digital marketing consultant - Alberto Carniel

Просмотров 4824 года назад

Book a strategic digital marketing consultancy: bit.ly/BookAConsultancy I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot or Esercito Italiano. My ideal client is already running a business and...